Digital Creative Manager

What you'll do:

  • Liaison with Digital Marketing (Customer Acquisition) channel leads and creative team on developing ongoing creative requests and cross-channel digital campaign ideation

-Managing creative delivery and acting as the gatekeeper of high quality creative

-Establish monthly creative asset request pipeline

-Provide education to creative team to help increase functional knowledge around digital formats and platforms

-Provide guidance around infrastructure requirements for creative team

-Accountability for delivering KPI goals for channels

  • Continually re-evaluate best practices in digital production and technology and have awareness of the latest trends to adapt to a changing media landscape.
  • Work with Data Science and Operations to develop creative reporting infrastructure and provide insights into asset performance
  • Articulate insights from creative performance data to help inform internal teams on what assets are working, why, and how we iterate on successes
  • Interface with external digital creative vendors to supplement creative services where the internal team lacks bandwidth
  • Identify innovative ways to implement new digital strategies across all platforms and communicate plan to key stakeholders across all levels
  • Coordinate with Direct Mail, TV and Marketing project managers to lead digitals contributions to the Marketing calendar and stay abreast of brand, seasonal and private label promotions
  • Champion the needs of the Digital Marketing team to senior leadership
  • Map dynamic audiences via touch points to design personalized advertising
  • Analyze campaigns/channels creative performance to prioritize creative needs on a weekly basis
  • Manage our Dynamic Creative Optimization vendor, inclusive of asset management and dynamic creative decision tree strategies

What you'll need:

  • 2-4 years of Digital Media or Direct Response Creative experience in support of marketing
  • Bachelors degree in Marketing, Advertising or related field
  • Digital advertising experience and understanding of related ad specifications, file formats and technologies
  • Strong organizational, interpersonal, and communication skills (written and verbal)
  • Ability to work cross-functionally and with a wide range of employees with different skill sets
  • Adaptable and quick to learn new processes and tools, demonstrating strong technical/operational capabilities
  • Self-directed, goal-oriented and flexible, enjoying working in a fast-paced and at times ambiguous environment
  • Experience with Tableau Reporting, MS Excel, Adobe Photoshop, HTML5, and Rich Media
  • Demonstrated experience in troubleshooting and resolving problems
  • A track record of performance meeting targets and objectives
  • Understanding of creative decision trees, consumer experience design and marketing attribution
  • Strong project management competency managing cross-functional responsibilities
  • Working knowledge of Demand Side Platforms (DSP) and Dynamic Creative Optimization (DCO) solutions is a plus

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