SEO Manager

Our Opportunity:
Chewy is growing, we seek to add a SEO Manager focused on search engine optimization and acquiring new customers for our headquarters in Dania Beach, FL. This position will work within our digital acquisition marketing team, a group passionate about creating exceptional customer experiences that drive new customers and revenue. The ideal candidate will have strong SEO and analytics experience in an e-commerce setting, thinks holistically about customer journeys and is passionate about data driven decision-making. Keys to success include exceptional attention to detail, ability to work well autonomously, excellent communication and technical analysis skills.
What you'll do:
Responsible for compiling SEO recommendations and analyzing deliverables and results to internal teams
Assists in the development of SEO strategies alongside senior team members
Assist in the production of all SEO-related tasks and deliverables under the guidance of the SEO director
Be the project manager for SEO efforts
Help bridge any gap between SEO, social media and other media
Continuously improve SEO skillset, staying up to date with shifts in the marketplace
Develop a deep understanding of the retail pet marketplace and how search plays a role in the decision-making process
Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
Utilize tools such as Screaming Frog, Tableau, Deepcrawl, SEMRush, Google Webmaster tools and others to perform analysis
Analyze performance data and implement optimizations to increase new customer acquisition/ROI of campaigns
Assist in the research and production of deliverables and activities including:
Competitor site analysis
Site technology audits
Content and search trends analysis
Asset optimization
Content promotion campaigns
Curate new industry tools, trends, and updates
What you'll need:
5+ years' experience working in SEO
Bachelor Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
Mastery of SEO tactics
Insight to mocking web concepts and building websites
On page and off page best practices
Ability to break down complex strategies into small, manageable tasks
Working with developers on site architecture and design for SEO optimization
Detail oriented with strong communication skills
Basic HTML/CSS understanding
Excellent organizational and project management skills, including the ability to manage projects between multiple ongoing, related initiatives and divisions
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Brightedge, Omniture, SEMRush)
Ecommerce background a plus
Position may require travel

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